Topics include: Cannabis 101, Culinary Cannabis, Health Sciences & Emerging Research, Conscious Consumption Rituals, Industry Insights & Innovation, Formulation and Product Development, Brand Building, Navigating Regulations.
A Sampling of Past Appearances: Lift Cannabis Expo, International Cannabis Business Conference (ICBC), X-Futures Conference by Cambridge House, and Vancouver based editions of the iconic Pecha-Kucha, Nerd Night, and ‘Local Talks’ series.
Live and virtual coverage of the industry’s breaking news.
Past correspondence includes: CTV Vancouver Breakfast edition, Canadian Securities Exchange, Marijuana Business Ventures, Market One Media, Proactive Investors, New Hope Media, Notable.ca, National Nutrition, Urban Rush (Shaw TV), VanCityBuzz, Healthynomics Podcast, Kilter & Mint Podcast.
Credible and engaging editorial by a qualified expert.
Where you’ll find my work: Maple Magazine (ongoing Cannabis column), Vista Magazine, New Hope Media, Vitamin Retailer, Whole Foods Magazine, Huffpost Canada, Trail Runner Magazine, Trail Running Canada, Outside Magazine Online, Livestrong.com, praninorganic.com, myvega.com
What I’ve been up to: Podcasting, brand campaigns and sponsored content, curriculum design, and content strategy. I also specialize in translating academic research and/or product regulations into appealing content and (Health Canada compliant) claims- it is possible!
Bespoke brainstorming welcome!
“Emma is one of the special people that if you have a chance to work with her, you should jump on that opportunity.”
- Phil Lebeau, Co-Founder & CEO basd bodycare
Emma Andrews
BA, RHN, NPDP
Emma is a dynamic leader with proven expertise in building global lifestyle brands. She combines her passion for education, innovation, health sciences and marketing to deliver an "anything but average" approach to building world-class programs, products, and experiences.
Through 10+ years working across the natural products, sport nutrition, and cannabis industries, Emma's led the development of renowned education and experiential marketing programs within retail, CPG, and non-profit sectors; planned and facilitated hundreds of events for participants across North America; launched and reformulated SKU's earning multi-million dollars in revenue across a variety of distribution channels including online, and retail.
Combined with a passion for studying natural health category trends, she’s developed a comprehensive understanding of consumer segments, and best practices for retailers & brands to engage with them. Emma's specialities include education strategy, nutrition communications, brand storytelling, content creation, and product innovation.
She’s been sought out for workshops and keynotes among some of the natural product and cannabis industry’s top retailers, brands and associations.
Emma’s an avid correspondent, often appearing on local and national broadcast and print media outlets. She covers industry news, product trends and emerging science at the intersection of cannabis and wellness.
Education
BA, Communications, University of Calgary
Registered Holistic Nutritionist (RHN), Canadian School of Natural Nutrition, Vancouver
Plant Based Culinary Certification, Rouxbe, Online
New Product Development Professional (NPDP), Product Development Management Association (PDMA), Online
Advanced Certification, Oaksterdam University & Cannabis College, Oakland CA, USA
Financial Markets, Yale (Coursera, online)
Prior work & collaborations:
To learn more about my strategic consulting services
for brands and companies visit: www.abbottkeefer.com
